Whole Living

PROJECT 3

Description

Whole Living is a rebranding of a discontinued magazine brand that was issued 2010–2013. Originally owned by Martha Stewart, it contain articles that concerned the natural health, personal growth, and well-being of housewives.s

Objective

After discovering that its issue lasted only in a short time span and researching material the lines up with the core values that Whole Living stood for, I decided to rebrand the issue by transitioning it from magazine over to a more convenient and up-to-date format, digital. With access to articles and information in formats such as mobile and desktop, people are more likely to discover and gauge the content, thus resulting more familiarity with the overall brand.